Reuters - news video

Are audiences as crazy for videos as advertisers are?

Two studies indicate the format isn’t growing on fans as quickly as once thought.

Leave a comment Continue Reading →
Eugen Merher

Run fast, run free: See this student spec spot

Adidas may not care for this homegrown commercial, but the advertising community seems to love it.

Leave a comment Continue Reading →
knife

Let’s kill vanity metrics

Leaders should cut off funding for these ego-driven exercises in vanity metrics. They should demand clear analytics reporting and tie them to specific business goals.

Leave a comment Continue Reading →
story circles

Video: Understanding Dan Harmon’s storytelling steps

Will Schoder put together the video essay “Every Story Is the Same” to take us through each of Dan Harmon’s storytelling steps.

Leave a comment Continue Reading →
Pantone Greenery, okra

Greenery for 2017: A prouder shade of okra

Pantone has a color in mind for 2017: 15-0343. It’s probably easier to call it by its other name, Greenery.

Leave a comment Continue Reading →
Magic City Stickers

Holiday freebie: Magic City Sticker Pack

For early holiday fun, download a free pack of Birmingham-themed stickers. Local software startup Airship created a set for iMessage for iOS devices.

Leave a comment Continue Reading →
Brad Bird

Video: Brad Bird tells stories, which happen to be fantastic. And animated.

Bird’s commentary on thoughtful storytelling accompanies footage from his and other animated films. He lauds restraint and emotional connections over nonstop frenetic pacing for the sake of action.

Leave a comment Continue Reading →
plants

How do you stand out in the digital world?

Standing out in the digital world isn’t easy, but it is possible. Especially for businesses unafraid to go it alone.

Leave a comment Continue Reading →
silhouette

What do we need to build an online buyer persona?

To create a realistic buyer persona, we need good building blocks. Let me offer some ways to assemble the puzzle into a clear portrait of our target audience.

Leave a comment Continue Reading →
flying swings

The unnecessary perpetual motion of social media

What’s the point of your social media?

Leave a comment Continue Reading →