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Chart: The Periodic Table of Storytelling

James, a student who goes by DawnPaladin on the site DeviantArt, pulled together common plots, settings and characters for this amazing graphic.

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Video: Getting started on a social media policy

Andrea Weckerle shows where to get started in creating a social media policy for an organization.

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Evergreen content, promos that last (nearly) forever

I’ve put off writing Y’all Connect promos for months, usually for more pressing matters. But after much procrastination, I spent the last hour putting together tweets about our blog, social media channels, videos, specific posts, our newsletter and more. They will last for at least a year, with minor tweaks and additions along the way.

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Video: The basics of content marketing

Her talk on “Content Marketing: What, Why and How to Kick Butt at It” covers how this strategy differs from traditional media buys and what you need to do it effectively.

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Video: An origin story

The latest entry in our videos from Y’all Connect Presented by Alabama Power features ABC 33/40’s James Spann.

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Audio: Ike Pigott on ‘The SociaLight Show’

He talked about businesses building relationships through social media.

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Audio: Peter Shankman on ‘The SociaLight Show’

He talked about his early adoption of social media and what companies need to do to pay better attention to vocal fans and critics online.

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Video: Understanding millennials

Jenny Schmitt digs into what makes millennials tick during her talk at Y’all Connect 2013.

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Audio: James Spann on ‘The SociaLight Show’

James Spann hit the air with host Deb Krier for “The SociaLight Show” to share his insights on social media.

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Video: What is corporate storytelling?

Keynote presenter Ike Pigott delves into the conference theme of corporate storytelling.

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