When Y’all Connect keynote speaker Ike Pigott detected an unhappy soul in the ‘verse, he sprang into action. He used a common interest, “Firefly,” to connect with a stranger commenting on Twitter about Alabama Power.
American Eagle has received attention for its ultra-skinny jeans campaign this week. Marketing expert and Y’all Connect speaker Peter Shankman appeared on “Today” this morning to evaluate if the viral campaign’s story helped or hurt the brand.
In a few months, we’re going to have a wonderful conference. We’ll talk about social media and blogging, two of my favorite topics, but in a larger context.