Wendy Lea
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Wendy Lea: “CEO to CEO: Real Collaboration in the Social Space”

$19.00

STREAMING/DOWNLOADABLE VIDEO. Social media should not be viewed solely as a marketing tactic. CEOs of the 21st century must use social channels for building business, including acquiring customers, retaining them and engaging employees.

Wendy Lea shows fellow leaders that, in the collaborative economy, it’s all about connected people and connected businesses. How can CEOs leverage social media to move ahead?

Product Description

STREAMING/DOWNLOADABLE VIDEO. Wendy Lea shows fellow leaders that, in the collaborative economy, it’s all about connected people and connected businesses.

 

Filmed June 12, 2015.

Clip: How the process of shopping has evolved in the digital age

Clip: How consumers hold power over brands through social networks

Clip: How online retailing is the new Main Street, and what companies must offer in their digital venues

Additional Information

Length

56 minutes

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