STREAMING/DOWNLOADABLE VIDEO. “Don’t be scared, be prepared” is an old saying in the weather business when tornado warnings are flying and storms are life threatening. For most people in the communications and public relations business, the storm is an intense change in how people are reached. What worked 20, 10 and even 5 years ago just doesn’t get it done today. No need for fear: Change is actually your friend if you are willing to embrace it and have a vision.
James now reaches far more people on social media than television; the power of social media is unprecedented, powerful and growing at an exponential rate. He will unveil all his secrets: what works, what doesn’t work and other tricks learned along the way.
- • James will help you tell your story to more people than you might imagine across multiple platforms and wide demographics.
Filmed July 23, 2013.
Our guests said …
- • “James Spann rocks!!”
- • “He gave valuable tips on reaching and researching your audience.”
- • “James taught social media principles that apply across the board — any organization type.”
Clip: Why organizations must coordinate their marketing and messaging to make social media outreach consistent
Clip: James’ secret testing lab for understanding customers
Clip: James Spann’s origin story
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