STREAMING/DOWNLOADABLE VIDEO. One simple philosophy rules Peter’s life: “Be nice to people.” In his latest book “Nice Companies Finish First: Why Cutthroat Management is Out and Collaboration Is In,” Peter explains how companies that focus on customer service, employee retention and simply “being nice” actually generate up to 30 percent more revenue, profits and sales than companies who still believe in the “kill your young” mentalities of the 1970s and 80s.
Peter will explore the multiple ways that creating a “nice” company is more profitable, not only for the company, but for employees, shareholders and customers as a whole. He’ll offer several real-life examples, featuring companies you use every day, showing how slight top-down changes produce real revenue growth. See what Peter has already taught NASA, NAPO, Sprint, American Express, Hyundai, the Department of Defense, Saudi Aramco, Fox Entertainment and hundreds more companies: It all starts with being nice.
• A minimum of six actions you can implement in your company right now to start seeing immediate growth
Filmed July 23, 2013.
Our guests said …
- • “Peter is a mensch and probably a genius.”
- • “Held the audience with compelling stories — absolutely no Powerpoint required.”
- • “Even if I had only attended this session, the day would have been great!”
Clip: Loyal customers vs. loyalists
Clip: How relevance leads to revenue
Clip: The simplicity of niceness