David Wilson
David WilsonDavid WilsonDavid Wilson

David Wilson: “Paving the Road to Success: A Marketing Strategy Workshop”

$19.00

STREAMING/DOWNLOADABLE VIDEO. A marketing strategy is an important part of a business plan. Not only does it help you set sales goals, it highlights your story and what differentiates you from your competitors. It also prompts you to think of your target customers and how you can reach them. Companies that have a meaningful written marketing strategy generally outperform those without one.

Marketing strategist David Wilson brings more than two decades of business experience helping companies large and small achieve their goals. Through participants’ interaction and humor, David will help you understand the critical importance of a strategic marketing plan and guide you through the process of developing one. He will also help you develop your company’s “story,” show you how to turn your story into a strategic marketing advantage, and turn that strategy into tactics to grow your business.

Takeaways:

  • • Organizational Analysis: Your Story (Mission and Vision);
  • • External Business Analysis: Product/Service, Target Market, Customer Segmentation;
  • • Internal Business Analysis: Business Goals, Conduct SWOT Analysis, Sales Strategy Analysis;
  • • Tactical Planning: Social Media, Blogging, Target Customer Behavior Research, Inbound Marketing Tactics, Sales Strategy;
  • • Key Performance Indicators (KPIs): Social media impact, leads, Sales leads, Sales results.

Product Description

STREAMING/DOWNLOADABLE VIDEO. David Wilson will help you understand the critical importance of a strategic marketing plan and guide you through the process of developing one.

 

Filmed June 12, 2015.

Clip: What makes a strong corporate culture, and why it matters in marketing

Clip: A company must stand out by determining what makes it unique in the market.

Clip: Using the right social media channel to reach your target audience

Additional Information

Length

57 minutes

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