Tag Archives: purpose
paper flower

Don’t tell a story just to tell a story

Marketers often fall into the trap of filling air time and email newsletters simply because they exist.

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pedestrian mural

The best sources of inspiration for our storytelling

We have these options to try the next time we’re stymied by the next blog post, the next video, the next email blast …

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Mack Collier

Video: Mack Collier on the blogging basics

Blogging expert Mack Collier devoted one of his sessions at Y’all Connect Presented by Alabama Power to a freewheeling discussion on blogs, content and more.

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