Tag Archives: guidelines

Storytelling in depth: The trouble with acts

Even the Hulk understands that acts don’t make a story, but actions do.

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Storytelling in depth: Comedy in 8 easy steps

Dan Harmon’s story structure has eight steps that he follows closely, a structure that has served him well in television, Web and film.

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Storytelling in depth: Why Woody and Buzz matter

The 22 guidelines from Pixar serve as starting points for discussion on building compelling stories.

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Proposal: new guidelines for social media during a crisis

I propose a few guidelines on how brands can handle social media when crises occur.

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