Tag Archives: data

Building a storytelling dream team

When shopping for a storytelling team for your brand, look for these key players to make it work.

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What do we need to build an online buyer persona?

To create a realistic buyer persona, we need good building blocks. Let me offer some ways to assemble the puzzle into a clear portrait of our target audience.

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These metrics apps bring statistical clarity to social media

Here are four tools that help me understand my social media marketing and interaction …

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pedestrian mural

The best sources of inspiration for our storytelling

We have these options to try the next time we’re stymied by the next blog post, the next video, the next email blast …

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Shelly Kramer

Video: Shelly Kramer on better content marketing

Shelly Kramer has worked with clients on their content and their marketing plans. She explains it all in “Content Marketing: What, Why and How to Kick Butt at It,” her presentation at Y’all Connect.

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Jen Barnett

Video: Jen Barnett on branding case studies

For her talk, “Better Digital Branding: Three Live Case Studies,” she selected her favorites and examined their branding, their websites and more.

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James Spann

Video: James Spann on new tricks from a seasoned broadcaster

He learns, he adapts. And in these videos, he shares his insights.

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