Peter Shankman sizes up skinny jeans ‘hoax’

American Eagle has received attention for its ultra-skinny jeans campaign this week. Marketing expert and Y’all Connect speaker Peter Shankman appeared on “Today” this morning to evaluate if the viral campaign’s story helped or hurt the brand.

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Welcome to the South’s first corporate storytelling event!

In a few months, we’re going to have a wonderful conference. We’ll talk about social media and blogging, two of my favorite topics, but in a larger context.

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