Saving time is a high priority for many social media managers. It certainly is for me and my busy schedule.
One way to do it is to schedule social media updates in advance. I can maintain a steady drip of great content for my different audiences without spending my entire day chained to a screen.
(And I can still respond to questions, complaints and suggestions in a timely fashion with notifications.)
Here are three tools I use regularly, and usually daily …
1. Buffer [and a referral link]
- Cost: Free and paid accounts available
- Interface: Browser or free app
- Works with: Facebook, Twitter, Google+, LinkedIn, Pinterest
- What it does: Allows scheduling of updates across one or more social networks on a predetermined schedule
- Also: Some basic metrics (more for paying customers). No option for multiple corporate users.
- Wade says: One of my favorites. Easy to use. Very reliable.
2. Hootsuite
- Cost: Free and paid accounts available
- Interface: Browser or free app
- Works with: Facebook, Twitter, Google+, LinkedIn, YouTube, Instagram and more
- What it does: Allows scheduling of updates across one or more social networks at any date/time
- Also: Some basic metrics (more for paying customers); multiple corporate users; bulk scheduling; live monitoring and interaction on social networks.
- Wade says: Powerful features. Best known among the social media tools. Very reliable.
3. SocialOomph
- Cost: Free and paid accounts available
- Interface: Browser only
- Works with: Twitter at the free level; Facebook, Pinterest and LinkedIn at the paid level
- What it does: Allows scheduling of updates across one or more social networks at any date/time
- Also: Some basic metrics (more for paying customers); multiple corporate users; bulk scheduling.
- Wade says: The best feature is the daily digest email with custom Twitter search terms: free market research compiled automatically. Ex.: all tweets mentioning #yallconnect or @yallconnect.
Each one is worth trying out to ensure it meets social media managers’ needs and goals. Let me know how your team manages social media in the comments.
•
I’m putting together an ebook with more social media tools.
Sign up for the Y’all Connect newsletter for your free copy …
|
|
