Tag Archives: ad
AdWords for Dummies

The days of set-and-forget ad buys are over

In the digital space, we’re seeing customers and activists pushing back on media buys.

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Reuters - news video

Are audiences as crazy for videos as advertisers are?

Two studies indicate the format isn’t growing on fans as quickly as once thought.

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Eugen Merher

Run fast, run free: See this student spec spot

Adidas may not care for this homegrown commercial, but the advertising community seems to love it.

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Syed Balkhi

Video: Syed Balkhi on leveraging free to gain business

Free is powerful. Free is transformative. Free is a path to revenue.

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Hyundai pulls shocking car ad; a viewer shares her grief

Hyundai used attempted suicide to sell its environmentally friendly cars.

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