10. Highly polished video that will somehow be auto-tuned by a tween with a Chromebook.
9. ALL CAPS IN MEME FORMAT WITH IRONIC ANIMAL PHOTO
8. #Hashtag #it #to #death.
7. (However it’s done, make sure it’s sponsored on Facebook so fans can read it for months.)
6. Hire brand manager, who punts it to Marketing, who runs it by Legal, who gets an audit by Finances, who …
5. With different endings for Baby Boomers through Millenials.
4. Through an Instagram filter, darkly.
3. Roving street teams of hipster … yeah, I got nothing.
2. Hack Justin Bieber’s Twitter account to send links to your company site and your company site alone.
And the No. 1 way to tell a brand story in 2013 …
1. If people scroll your Pinterest boards fast enough, it looks like an animated gif of a galloping horse.
Photo: jyjou (CC)
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