James Spann on the “servant’s heart” in social media

Video: James Spann explains how embracing social media has made a difference.

For many of us, social media is a fun diversion, a way to keep up with friends and strangers and express ourselves.

But can it save lives?

Y’all Connect speaker James Spann shared his insights while addressing the Alabama Social Media Association in 2012. This 49-minute video gives his tips on how a broadcast journalist not only reaches a big audience online, but also approaches it with a “servant’s heart.”

How far did this video reach? It’s the most viewed one of all of our nonprofit organization’s clips.