Tag Archives: rules
story circles

Video: Understanding Dan Harmon’s storytelling steps

Will Schoder put together the video essay “Every Story Is the Same” to take us through each of Dan Harmon’s storytelling steps.

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Ike Pigott

Video: Ike Pigott on sizing up blog posts

Ike Pigott cuts through that clutter in his talk, “Less is More, and More Is Better: Size Matters.”

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Kerry O'Shea Gorgone

Video: Kerry O’Shea Gorgone on contests, giveaways and you

Attorney Kerry O’Shea Gorgone explained the rules for marketers and bloggers in her talk.

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Kary Delaria

Video: Kary Delaria on navigating corporate waters

Doing social media right can be challenging, even more so when you face resistance within the company.

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Storytelling in depth: The trouble with acts

Even the Hulk understands that acts don’t make a story, but actions do.

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Storytelling in depth: Comedy in 8 easy steps

Dan Harmon’s story structure has eight steps that he follows closely, a structure that has served him well in television, Web and film.

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Storytelling in depth: Why Woody and Buzz matter

The 22 guidelines from Pixar serve as starting points for discussion on building compelling stories.

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Proposal: new guidelines for social media during a crisis

I propose a few guidelines on how brands can handle social media when crises occur.

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