Tag Archives: content
David Griner

Video: David Griner on writing headlines that matter

Great content isn’t out of reach, but it takes work. Let David Griner share some secrets to creating it.

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Laura Creekmore

Video: Laura Creekmore on building better content

In her morning talk at Y’all Connect Presented by Alabama Power, she looked at content creation, specifically Content 1.0, 2.0 and 3.0 and how it can be both an asset and a liability.

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Kary Delaria

Video: Kary Delaria on the secrets of social selling

She spoke about “Innovation and Change in Social Media,” showing how companies are using their creativity and their channels to engage people.

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top-of-mind presence

The way to top-of-mind presence

It’s not easy, but it’s important for an annual event to keep up with fans (and vice versa) the other 364 days of the year.

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Mack Collier

Video: Mack Collier on the blogging basics

Blogging expert Mack Collier devoted one of his sessions at Y’all Connect Presented by Alabama Power to a freewheeling discussion on blogs, content and more.

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Jen Barnett

Video: Jen Barnett on social media marketing mastery

Jen’s full presentation can help both owners and marketing managers with becoming truly attractive on social media.

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Video: Shelly Kramer on the need for inbound marketing

Inbound marketing works. It brings in leads for Shelly Kramer and for her clients.

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As you’re putting together your editorial calendar for 2014 …

As you and your colleagues map out great stories to share next year, consider these questions to make your editorial calendar as successful as possible.

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Evergreen content, promos that last (nearly) forever

I’ve put off writing Y’all Connect promos for months, usually for more pressing matters. But after much procrastination, I spent the last hour putting together tweets about our blog, social media channels, videos, specific posts, our newsletter and more. They will last for at least a year, with minor tweaks and additions along the way.

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Video: The basics of content marketing

Her talk on “Content Marketing: What, Why and How to Kick Butt at It” covers how this strategy differs from traditional media buys and what you need to do it effectively.

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