Tag Archives: content
Grey's Anatomy

Hungry for content, starving for stories

It is incumbent that marketers go beyond campaigns to create engaging stories for their audiences. Stories are vital, stories are compelling, stories are revelatory.

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AdWords for Dummies

The days of set-and-forget ad buys are over

In the digital space, we’re seeing customers and activists pushing back on media buys.

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Whitney Breaux

Video: Whitney Breaux on consistency in customer experience

She gets how all of us have the power when shopping online and in person.

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anguish

Is blogging still a thing? Hell no.

This isn’t the time to start a blog, and it’s a perfect moment to escape blogging for longtime practitioners.

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ebook reader

Great ebook ideas to win new blog subscribers

By offering valuable ebooks for the cost of an email address, everybody wins.

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Syed Balkhi

Video: Syed Balkhi on leveraging free to gain business

Free is powerful. Free is transformative. Free is a path to revenue.

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Shelly Kramer

Video: Shelly Kramer on better content marketing

Shelly Kramer has worked with clients on their content and their marketing plans. She explains it all in “Content Marketing: What, Why and How to Kick Butt at It,” her presentation at Y’all Connect.

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James Spann

Video: James Spann on new tricks from a seasoned broadcaster

He learns, he adapts. And in these videos, he shares his insights.

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Laura Creekmore

Video: Laura Creekmore on knowing your audience

Check out these clips to learn more about audience research as well as content development.

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