Good digital marketing means having all the bases covered, including basic profile information on social networks.
Don’t let fans get the wrong impression through carelessness or neglect.
Storytelling can be a powerful tool, but only if the teller can reach his audience.
It’s not easy, but it’s important for an annual event to keep up with fans (and vice versa) the other 364 days of the year.
What’s wonderful about digital storytelling is the number of ways we can tell our stories. Each of us has a wide range of channels, voices and brands to use, whether we’re narrating for ourselves or on behalf of a company.
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