Beyond the first draft’s first sentence: Superior storytelling starts here

As marketers, we often settle. Whether because of fatigue or deadline pressure or apathy, we take a messaging path of least resistance.

A mundane, mediocre pitch will do fine, we hope.

This 7-minute video can shake us out of that torpor.

Acclaimed short story writer George Saunders how he transforms a dull premise into the start of an intriguing story. If we aim to entice our audiences with compelling hooks, then we should follow his expert advice.

Don’t settle for a crappy story.

See more clips from George Saunders
on storytelling in this post on Open Culture.

 

About Wade Kwon

Wade Kwon, chief haiku writer

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