Video: Alison Groves on search plus social media

Video: Alison Groves explains the two most important factors in how
search locks in on a user’s needs.

Search is evolving every day. How do public relations and social media affect such a basic online tool?

Alison Groves spoke at Y’all Connect Presented by Alabama Power on Google’s algorithms, then and now, and how we must ensure that our own sites keep up.

In these clips, she explains where better search results come from, why we can ignore page rank and where search is headed.

Her full presentation, “The Future of Search in a Social World,” reveals even more about how to do digital PR the right way.

You can purchase the hourlong video of her full seminar for just $19.

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Video: Alison Groves discusses the history of SEO and the declining
importance of rank on search engine pages.

Video: Alison Groves explains how Google delivers better custom search results
for each individual user.

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About Wade Kwon

Wade Kwon is conference director for Y’all Connect. See his full bio.

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